Objective was to create a logo, branding guide and full stationary suite consisting of a letterhead, envelope, and business card. My company is named Tigersi and they are a bank. I really wanted a sleek design that wasn’t cheesy but incorporated the typical colors reminding you of a tiger. I wanted the logo to offer a feeling of protection and resemble something people could trust. The tigers eye in the logo is firm enough to give this protective feeling but not cheesy so it can be taken seriously.